Schemes & Rewards for Retail Brands: Engage, Reward, and Retain

At thirdeye , we design high-impact schemes and rewards programs tailored for retail brands in clothing, essentials, and mass-market categories. 

  • Instant Gratification: Scratch cards and cashback offer immediate rewards, increasing excitement and repeat visits.

  • Long-Term Engagement: Loyalty points and tiered benefits keep customers coming back and increase their lifetime value1.

  • Channel Motivation: Rewarding retailers and distributors strengthens your brand’s presence and ensures better shelf visibility5.

  • Personalization: Exclusive offers and personalized rewards make customers feel valued.

1. Scratch Card Promotions

  • Give customers instant gratification with digital or physical scratch cards on every purchase.

  • Prizes can include cashback, discount coupons, free products, or exclusive access to new collections.

  • Example: Paytm’s scratch card offers have proven to boost store visits and repeat transactions, especially when combined with digital payments3.

Loyalty Points Programs

  • Reward every purchase with points that can be redeemed for discounts, gifts, or exclusive services.

  • Tiered programs (like Croma Privileges) can offer bigger rewards to high-value shoppers, encouraging larger basket sizes and frequent visits1.

  • Customizable for both in-store and online shoppers; points can be redeemed seamlessly across channels.

. Cashback Offers

  • Offer instant or wallet-based cashback on qualifying purchases, driving immediate sales and higher transaction values.

  • Works well for essentials and high-frequency categories, creating a habit loop for customers to return3.

  • Can be targeted for new users or specific product launches.

Exclusive Member Benefits

  • Early access to sales, personalized discounts, birthday rewards, and special event invites for loyalty program members.

  • Programs like Shoppers Stop’s First Citizen have shown that exclusive benefits drive both repeat and new customer engagement1.

Gamified Engagement

  • Introduce spin-the-wheel, quiz-based rewards, or digital treasure hunts to make shopping fun and interactive.

  • Boosts engagement, increases dwell time, and encourages social sharing.

Referral & Social Sharing Rewards

  • Reward customers for referring friends or sharing their purchases on social media.

  • Incentivize both the referrer and the new customer with points, discounts, or freebies.

Channel Partner & Distribution Loyalty

  • Reward your distributors and retail partners with points, cashback, or exclusive perks for hitting sales targets or promoting your brand.

  • Programs like Havells Club Energy and Godrej SmartCare have shown that rewarding channel partners increases brand preference and loyalty at the distribution level5.

Festival & Flash Sale Rewards

  • Run limited-time reward schemes during festivals or special occasions—bonus points, extra cashback, or exclusive gifts.

  • Creates urgency and leverages seasonal spikes in demand.

Assortment-Based Rewards

  • Offer bonus points or discounts on new product categories or slow-moving inventory to encourage trial and boost overall sales mix2.