18yr experience in admission strategy & audit
End-to-end admissions strategy built on school audits, competitor mapping, and parent insights to fix leaks in your enquiry-to-admission funnel before spending media money.”
Media planning & buying (TV, radio, print)
“17+ years of media planning expertise across TV, radio, and print to put your school in front of the right parents, in the right cities, at the right time—without wasting a rupee.”
Branding & creatives for schools
“Complete brand thinking for schools—from name, logo, and visual identity to campaigns, admission creatives, brochures, and films that communicate your true academic strengths
Digital & AI-powered admission marketing
“Performance-led Google, Meta, and OTT campaigns powered by AI targeting, lookalike audiences, and marketing automation so you get more verified admission leads, not just clicks
Marketing automation & CRM setup
“End-to-end setup of admission CRM, lead scoring, WhatsApp/SMS/email journeys, and counsellor workflows so every enquiry is tracked—from first click to fee payment
Admission funnel analytics & dashboard
“A real-time admissions dashboard where your team can see enquiries, walk-ins, conversions, media performance, and ROI for every campaign and every campus in one place.”
Newspaper & magazine advertising
“High-impact admission ads in leading dailies and vernacular papers, with the right mix of reach, frequency, and editions to dominate your catchment during peak admission season.”
Experiential & on-ground campaigns
“Parent seminars, school tours, education fairs, and mall activations designed to generate qualified enquiries and build trust with families before they step into your campus.
- Magazines targeting parents
- School directories and education guides
- Community newsletters
- Direct mailers with personalized offers
- Brochure palcement in strategic locations
- Transit advertising (auto-rickshaws, buses in family areas)
- Metro station advertising
- Cinema advertising (kids’ movies)
- Airport advertising (for premium schools)
- Railway station advertising
- – MMS with videos/images
- – Short-form content showcasing campus life
- Partnering with parenting influencers and education experts who have strong social media followings
- family influencers (particularly effective for school admissions)
- Educational YouTubers and content creators
- Local micro-influencers (10k-50k followers) in your target neighborhoods
- Alumni influencer partnerships
Programmatic & Advanced Digital
- Geo-fencing ads targeting specific neighborhoods
- Retargeting campaigns for website visitors
- Programmatic display advertising
- Google My Business optimization for local search visibility
- Voice search optimization for queries like “best schools near me”
App-Based Marketing
- EdTech app partnerships
- Parenting app advertising
- Game app advertising (targeting parents)
- Utility app sponsorships
AI & Automation
- AI-powered chatbots for 24/7 admission inquiry handling
- Personalized email drip campaigns
- Marketing automation for lead nurturing
- Predictive analytics for targeting high-intent parents
- Instagram Reels & Stories with AI – Short-form content showcasing campus life
- YouTube Short with AI – Quick school highlights
- LinkedIn Ads with AI – Targeting working parents in specific professions
- Pinterest Marketing with AI – Visual content for school facilities, activities
- Community Building with AI – Facebook Groups for parent communities
- Structured Referral Programs – Digital referral kits with easy-to-share social media assets and incentives
- Alumni Network Activation – Alumni success story videos and blogs showing institutional contribution to growth
- Student Ambassador Programs
- Parent Ambassador Networks
- Click-to-WhatsApp ads (CTWA)
- WhatsApp chatbot automation for admission queries
- Broadcast lists for segmented parent communication
- WhatsApp Status updates for school events
- Interactive booths at education fairs with promotional videos and creative materials
- Virtual Reality (VR) campus tours allowing parents to explore facilities from home
- Pop-up information kiosks in malls during weekends
- Mobile van campaigns visiting residential areas
- School admission carnivals/me
250+ SCHOOLS MANAGING ADMISSIONS FROM ONE DASHBOARD
We pick common ideas and convert them into compelling, productive branding models. Practicing on the proverb ‘a picture is worth a thousand words’ whilst also keeping in mind that ‘language can build its own image’ we merge proficiency, expertise, passion and insight to cope up with a broad spectrum of creative challenges.
7.61x ROI Google Ads Spend Case Study
We pick common ideas and convert them into compelling, productive branding models. Practicing on the proverb ‘a picture is worth a thousand words’ whilst also keeping in mind that ‘language can build its own image’ we merge proficiency, expertise, passion and insight to cope up with a broad spectrum of creative challenges.
7.61x ROI Google Ads Spend Case Study
We pick common ideas and convert them into compelling, productive branding models. Practicing on the proverb ‘a picture is worth a thousand words’ whilst also keeping in mind that ‘language can build its own image’ we merge proficiency, expertise, passion and insight to cope up with a broad spectrum of creative challenges.
7.61x ROI Google Ads Spend Case Study
We pick common ideas and convert them into compelling, productive branding models. Practicing on the proverb ‘a picture is worth a thousand words’ whilst also keeping in mind that ‘language can build its own image’ we merge proficiency, expertise, passion and insight to cope up with a broad spectrum of creative challenges.
Objective
Generate leads for the newly started Online Classes program during the lockdown via Online Ads
Solution
THIRDEYE created a funnel strategy for the Client to create awareness about the program and also follow up and close the leads generated.
Created a free webinar for the target audience to experience the Online Class format.
Ran Social Media Ads for a free webinar on Facebook & Instagram. Prospects were identified and enrolments did.
For remaining leads more offers and demo classes were created to engage and convert them.
We pick common ideas and convert them into compelling, productive branding models. Practicing on the proverb ‘a picture is worth a thousand words’ whilst also keeping in mind that ‘language can build its own image’ we merge proficiency, expertise, passion and insight to cope up with a broad spectrum of creative challenges.
We pick common ideas and convert them into compelling, productive branding models. Practicing on the proverb ‘a picture is worth a thousand words’ whilst also keeping in mind that ‘language can build its own image’ we merge proficiency, expertise, passion and insight to cope up with a broad spectrum of creative challenges.
| Core Creative Services | • Make banners (digital and print)<br>• Full video production showcasing all school services and facilities<br>• Virtual tour videos and 360° campus experiences<br>• Parent testimonial video series<br>• Student life day-in-the-life content<br>• Animated explainer videos about curriculum and values |
Retainer + media fee (consult + execution)
Fixed retainer for planning, creative, and coordination, plus a percentage of media spend or a handling fee for execution and optimisation across TV, radio, print, and digital.
full campaign management
One-time fee for a defined scope like “2026–27 admissions campaign for two campuses” covering strategy, creatives, and campaign management for a specific duration
Here’s the comprehensive service list in table format:
| Category | Services |
|---|---|
| Core Creative Services | • Make banners (digital and print)<br>• Full video production showcasing all school services and facilities<br>• Virtual tour videos and 360° campus experiences<br>• Parent testimonial video series<br>• Student life day-in-the-life content<br>• Animated explainer videos about curriculum and values |
| AI-Powered Campaign Tools | • AI in school admission campaigns<br>• AI-driven lead scoring and prospect prioritization<br>• Chatbot for instant parent query resolution<br>• Personalized email campaigns based on parent behavior<br>• Predictive analytics for enrollment forecasting<br>• AI-powered ad targeting and optimization<br>• Automated follow-up sequences |
| Strategic Campaign Approaches | • FOMO campaigns (limited seats, early bird benefits, scholarship deadlines)<br>• Bank on previous experience and successful admission cycles<br>• Geo-targeted campaigns for specific neighborhoods<br>• Referral reward programs for current parents<br>• Open house and campus visit promotion campaigns<br>• Grade-specific transition campaigns |
| Digital Marketing Services | • SEO optimization for school website<br>• Google Ads and social media advertising (Meta, Instagram, YouTube)<br>• Retargeting campaigns for website visitors<br>• Landing page design and optimization<br>• WhatsApp Business campaigns for parent engagement<br>• Google My Business management and review generation |
| Content Marketing | • Blog content about education trends and parenting<br>• Social media content calendar and management<br>• Infographics highlighting school achievements and differentiators<br>• Email newsletter campaigns<br>• Success stories and alumni achievements showcase<br>• Thought leadership content from school leadership |
| Lead Generation & Management | • CRM setup and management for tracking inquiries<br>• Lead magnet creation (e-books, curriculum guides, assessment tools)<br>• Inquiry form optimization and multi-channel capture<br>• Lead nurturing workflows and drip campaigns<br>• Application tracking and reminder systems<br>• Parent segmentation based on child’s age, interests, location |
| Event Marketing | • Open house promotion and registration management<br>• Virtual information session setup and promotion<br>• School fair and exhibition participation materials<br>• Webinar series for prospective parents<br>• Campus tour booking system and promotion<br>• Admission counseling session scheduling |
| Traditional Marketing | • Print advertisements in local newspapers and magazines<br>• Outdoor advertising (hoardings, bus shelters near residential areas)<br>• Radio spots during parent commute times<br>• Brochure and prospectus design<br>• Direct mail campaigns to targeted zip codes<br>• Community event sponsorships |
| Reputation Management | • Online review monitoring and response<br>• Crisis communication planning<br>• Media relations and press release distribution<br>• Awards and accreditation highlight campaigns<br>• Parent satisfaction surveys and testimonial collection<br>• Competitive analysis and positioning strategy |
| Performance & Analytics | • Monthly performance dashboards and reporting<br>• Admission funnel analysis and optimization<br>• Cost per inquiry and cost per admission tracking<br>• A/B testing of ad creatives and messaging<br>• ROI measurement and budget allocation recommendations<br>• Enrollment trend analysis and forecasting |
| Specialized Services | • Scholarship program promotion<br>• International student recruitment campaigns<br>• Sports and extracurricular program highlights<br>• Safety and security messaging campaigns<br>• Teacher quality and credentials showcasing<br>• Sibling admission campaigns with special offers |
This table format makes it easy to scan categories and their respective services at a glance.